London Models Agency

Help and Advice

What is a model

According to Wikipedia a fashion, glamour, commercial model is a person who is posed or displayed for the purpose of art, fashion, or other products and advertising. Types of models include glamour, fashion, fitness, bikini, fine-art, and body-part models.
Remember not all models are beautiful: character models portray ordinary people and humorous types, mostly in print work and in commercials

Fashion models are used mainly to promote apparel. Fashion Modelling generally can be divided into two categories (editorial and runway), and into the following sub-categories
Ad campaigns
Fashion catalogue modeling
Fashion catwalk or runway modeling
Fashion editorial (magazine spreads etc.) modeling
Fashion print modeling
Fashion lingerie modeling
Fashion showroom modeling
Fashion swimsuit modeling
Fashion fit modeling
Fashion fitness modeling
Petite modeling
Plus-size modeling

Glamour model
Commercial model
Fashion model

Generally to be a model (Women) you need to be of height (minimum) 5ft 8 ins and no bigger than a size 8/10 (UK). For Catwalk or Runway modelling a height (minimum) 5ft 9 ins is preferred. For men a minimum height of 6ft ins is preferred but there are always exceptions.
With Glamour modelling height is less important but a well toned body in proportion is desirable, as well as good skin, teeth and hair!
Petite modelling –without stating the obvious!!! height is not important but good vital statistics are!!
Plus – size modelling – Remember even though this is for larger girls, a well toned body in proportion is necessary and generally a minimum of height of 5ft 7 ins is also required.
Fashion fit modelling (A fit model (sometimes fitting model) is a person who is used by a fashion designer or clothing manufacturer to check the fit, drape and visual appearance of a design on a 'real' human being, effectively acting as a live mannequin. ) – Height is not so important as models are expected to reflect ‘the woman on the street’ however again body must be in proportion and vital statistics kept at a constant measurement.
Print Modelling & Commericals – No restrictions as the ‘model’ will be selected per client’s brief for the job.. Many model agencies now have sections for ‘Real’ models on their books and will generally cover all the diverse sections of today’s society!



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